Veteran TV Anchor Leaves Award-Winning Career to Launch
International Children’s Movement
After 12 years of the same old negative news stories, award-winning, former FOX news anchor Cynthia Lee recently left television news to pursue her new venture, Motah, which is her slang for the word “motivate,”in hopes of inspiring a movement. [February 2009]
April 10, 2009 article in the San Antonio Business Journal, by Andi Rodriguez:
This week, after 11 years, FOX/KABB-TV’s Cynthia Lee bids adieu to the anchor desk and blazes a trail in a new direction. The award-winning Lee is launching her own show titled “Motah’d Kids.” Slang for “motivate,” “Motah” is actually a multi-tiered effort consisting of a television pilot, Web site, blog and on-line magazine demonstrating how “ordinary kids do extraordinary things.”
“We’re focusing on a younger demo,” Lee says. “Motah is actually an entire movement, designed to bring more positive, real kid achievements to television and the Internet. It’s gratifying to tell a story, knowing that it might inspire and motivate someone else.”
Lee is genuine in her gratitude for the opportunity she received at FOX. She chose not to renew her contract, with the support of management.
“This is a dream I’ve had for quite a while and I needed to focus,” Lee says. “I know this is where I’m meant to be, using my talents to help people, especially kids.”